Search & Social Media Consulting // Traffic Generation

Strategic Digital Marketing Agency

At Moon Berthume, we produce quantifiable digital results for leading social networks and web start-ups.

It Starts With Search

There is a reason 99% of Google's revenue comes from AdWords and AdSense (their search products). Search position is crucial for the majority of web-based businesses. Search can power sign-ups and sales and brings in-market customers looking for your website. It may look easy, but when your search results are crucial to long term viability, mistakes can be costly, results can be tedious and expertise can save thousands.

Social Media Innovators

If search engine marketing, pay-per-click (PPC) and banner advertising is described as the body and legs of Internet marketing, social media would definitely be considered the skin. Under our separate digital agency, we specialize in planning, designing and developing innovative custom social networks. With Moon Berthume, we leverage our experience on the production side as well as the marketing side of social media to deliver results for unique start-ups and established brands. From Twitter to Facebook to YouTube and Delicious, we can create a cohesive and compelling social media campaign for your venture.

If It's Too Good To Be True...

Successful promotion of your social network or website won't necessarily be quick, easy or cheap if you decide to work with us. But it will be thorough, thoughtful and measurable. We believe ROI in Internet marketing can be achieved with a multi-faceted approach. We work with our clients to understand their objectives and marketplace before consulting and architecting custom solutions for unique websites. Our services wrap up around core aspects of Internet marketing including search engine optimization, link building, pay-per-click management and social media marketing. We also deliver a variety of other integral services like analytics, copywriting, blogging (strategy, implementation, management, promotion), translation, user experience, focus groups, sales, banner ad placement, etc... If you're looking for instant success or cheap results, we're probably not the right agency. But if you're looking to invest in long term results for your web presence, let's talk.

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Pay Per Click (PPC) Management

May 26, 2009

While search engine optimization and other forms of Internet marketing can take time to result in substantial quality traffic to your website, pay-per-click marketing is one of the quickest ways to get measurable exposure and reach the people searching for you. Google Adwords is a user-friendly application that allows you to advertise on Google’s search and content networks while sites like Yahoo!, Ask.com, and Facebook all provide similar solutions. With pay-per-click, or PPC, you pay for results and they can happen in an instant. It’s not quite as easy as it sounds though. If you’re seeking a heavy flow of traffic to your site and want to maximize your results and ROI, our team can setup campaigns that are closely monitored and regularly adjusted for performance. We do extensive A-B ad testing, careful keyword research, ad copywriting, and reporting. With PPC, every cent counts in order to get the most traffic and conversions while staying within budget.

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